Betsson Group announced it will support the Sustainable Gambling Zone (SGZ) at the upcoming ICE Barcelona 2025 event, running January 20 – 22. Formerly known as the Consumer Protection Zone (CPZ), the Sustainable Gambling Zone (SGZ) is a hub for the promotion of safer gambling, providing a platform for policy dialogue and industry collaboration.
Beyond safer gambling, the Sustainable Gambling Zone this year will promote sustainability in the industry, integrating pillars such as Diversity, Equity, and Inclusion (DEI) and other aspects of Environmental, Social, and Governance (ESG) practices.
With a dedicated stage right on the show floor – Pitch ICE & SG, 5P10 (in the central concourse between Hall 3 and Halls 4 and 5), the Sustainable Gambling Zone stands out as one of ICE’s “most valued and impactful” features, notes Betsson.
ICE 2024's Consumer Protection Zone
At ICE London 2024, Betsson executives actively participated in several panels at the Consumer Protection Zone. This year, Roland Glasfors, Betsson AB’s Vice President of Communications & Investor Relations; and Jonna Danlund, Betsson AB’s Head of ESG, will also speak at ICE panels.
- 22 Jan 2025 | 11:00 – 11:45
- Speaker: Jonna Danlund, Head of ESG at Betsson AB
- Panel: How to Lead Without Losing Your Soul (Or Your Reputation)
This panel will focus on understanding the role of ethical leadership – how transparent practices and robust compliance systems protect a company’s reputation, mitigate risks, and ensure adherence to regulatory standards. How a diverse board and inclusive workplace strengthens governance, drives innovation, and supports ethical business practices.
- 22 Jan 2025 | 13:30 – 14:15
- Speaker: Roland Glasfors, Vice President of Communications & Investor Relations at Betsson AB
- Panel: The Investor Perspective on Sustainability: Why it Matters?
This panel will delve into why startups and early-stage businesses in gaming should care about sustainability and what they should be doing about it. How are investors looking at sustainability? What can companies do to make themselves more attractive to capital allocators through better ESG performance?
Attendees can click here to learn more about the three-day agenda of the SGZ.
Supporting safer gambling initiatives
For the third consecutive year, Betsson joins the list of operators and suppliers that sponsor the Sustainable Gambling Zone, where all proceeds go to organizations working with safer gambling. Last year, £41,100 was raised to be split between two charities: the International Centre for Responsible Gambling (ICRG) and Betblocker.
Besides the company’s participation at ICE Barcelona 2025, Betsson Group Affiliates will be an exhibitor at iGB Affiliate 2025 from the 21 to the 22 of January at stand E44. The company encourages to follow their LinkedIn page to stay updated on their activities during the event.
Betsson Group will also be present at the following award ceremonies:
- The International Gaming Awards (IGA) (January 19) – 14 award nominations for Betsson Group
- The Global Gaming Awards (January 21) – 4 award nominations for Betsson Group
- The European iGaming Awards 2024 (January 22) – 9 award nominations for Betsson Group
Original article: https://www.yogonet.com/international/news/2025/01/10/91262-betsson-to-support-sustainable-gambling-zone-at-ice-barcelona-2025
