Crown Resorts has announced an agreement to sell its Crown London casino, located in Mayfair district, to US-based Wynn Resorts. The sale is part of Crown’s effort to divest non-core international assets and concentrate on its operations in Australia.
Crown confirmed the deal in a statement but did not disclose financial details. The transaction is expected to conclude in the second half of 2025, pending regulatory approvals.
Crown London, formerly known as Aspinalls before Crown’s acquisition in 2011, offers a luxury gaming experience with table games and electronic gaming machines. The small, members-only casino is located in the heart of London’s upscale Mayfair district.
David Tsai, Crown Resorts’ CEO since October, noted that the deal is in line with the company’s focus on enhancing its local operations. “The sale of Crown London aligns with our strategy to invest in our Australian assets and customer offering to deliver sustainable growth for the business in our core market,” Tsai said.
David Tsai, Crown Resorts’ CEO
“Our priority is to deliver new and elevated experiences for our guests in Melbourne, Perth, and Sydney in line with our strategy to be the leading entertainment destinations in Australia.”
Wynn Resorts, headquartered in Las Vegas, is expected to use the property to strengthen its high-end offerings and connect wealthy clients with its upcoming resort developments.
Wynn’s acquisition of Crown London adds a European venue to its growing portfolio, which already spans the United States and Asia. The company operates luxury properties such as Wynn Las Vegas, Encore Boston Harbor, and three casinos in Macau.
The Mayfair property will serve as a gateway to Wynn’s new project, Wynn Al Marjan Island, set to open in the United Arab Emirates in 2027. The $5.1 billion development, located in Ras Al Khaimah, will feature a 225,000-square-foot casino, luxury accommodations, high-end retail, and world-class dining.
Wynn CEO Craig Billings highlighted the London casino’s role in connecting elite clients to the UAE resort, which will be the first in the region to include gaming facilities.
Wynn CEO Craig Billings
“This acquisition of an iconic asset offers us a presence in a global gateway city and will create a conduit for Wynn guests to visit our resorts, particularly Wynn Al Marjan Island,” Billings said in a statement.
The Crown London casino, operating since the 1960s and spanning two historic townhouses on Curzon Street, caters to an exclusive clientele with 20 gaming tables and an intimate restaurant. Until the transaction is finalized, the casino will continue to operate under the Crown London name.
With the acquisition of Crown London, Wynn will be a four-hour flight from about 30 percent of the world’s high-net-worth individuals, according to a report the company prepared for investors.
Original article: https://www.yogonet.com/international/news/2025/01/10/91365-crown-resorts-to-sell-highend-london-casino-to-wynn-as-it-refocuses-on-australian-market-