Lisbon hosted this year’s SBC Summit from September 24 to 26, one of Europe’s premier gaming industry events, drawing over 25,000 delegates, 450 speakers, and 600 exhibitors. Bringing together the industry’s key players, the summit showcased the latest developments and opportunities in the sector, with CT Interactive among the prominent participants.
In an interview with Yogonet, CT Interactive’s Chief Operating Officer Martin Ivanov reflected on the bustling atmosphere and the numerous global connections made during the event. Engaging with new clients and partners, the company emphasized its proactive approach to regulatory changes, particularly in key Latin American markets like Brazil and Peru.
Ivanov also discussed the company’s commitment to compliance, the continuous development of new games and features to enhance player engagement, and the company’s strategic growth plans for the final quarter of the year.
How was the event for CT Interactive? Did it meet your expectations?
It was quite a busy show. We had numerous meetings, including with partners we hadn’t worked with before. We also engaged with many new customers from all over the world, including the U.S. It was a very active and productive event. We’re looking forward to following up on the meetings and offers we received. Overall, it’s been a great experience.
What are some of the main inquiries you received from visitors at your stand? What are they most interested in learning about?
A lot of the inquiries are about regulations, as more and more markets are becoming regulated. Visitors want to know how prepared we are for new regulations, like those in Peru and Brazil, and whether our content will remain available after these changes. Our partners want assurance that we are compliant with both current and upcoming frameworks, and we’re doing everything to meet these standards.
Can you elaborate on how CT Interactive is preparing for these regulatory changes?
We have a dedicated compliance team that closely follows regulatory updates. We work with certified labs to ensure our games meet the necessary standards. If any development is needed, our developers modify the game scripts to make sure they comply with the regulations. It’s an ongoing effort to align our products with new requirements.
You mentioned new markets, with Brazil and Latin America being key areas. How significant are these regions for your company?
Latin America is one of our core markets. Previously, we served the region through Curacao licenses, but as regulation increases, we’re adjusting to meet local standards. Latin America has always been important for us, it’s a core market for us, so we are continually developing and adapting our products for these markets.
What are some of the company’s current highlights in terms of products and new features? What’s new this year?
This year, we are releasing two new games each month, adding to our already extensive library of over 260 games available for operators. We constantly aim to improve game concepts with innovative mathematical models and enhanced graphics to keep players engaged. Additionally, we have developed three types of jackpot systems to enhance player retention and engagement.
Are you noticing any changes in player preferences lately?
Yes, player preferences are always evolving. While flashy and visually appealing designs can initially attract players, the most crucial factor remains the core mathematical models. Players are attracted to good designs that offer reliability and excitement. Strong game mechanics are essential for long-term player engagement.
As we approach the final quarter of the year, are there any specific plans or highlights CT Interactive is focusing on?
The last quarter is expected to be one of the strongest periods for us. We have a few important operators going live with our content soon, which I believe will elevate our performance.
