Sports betting startup WagerWire has announced the launch of the Startup Pulse show at this year’s ICE Barcelona, to take place January 20 – 22 at Fira Barcelona Gran Via. In partnership with Clarion Gaming‘s digital brand iGB, WagerWire will create content each day of the show to spotlight innovators in the gaming industry.
The iGB@ICE Studio will host Startup Pulse programming throughout the conference, allowing startup founders to share insights and impactful pitches, and giving the audience a chance to engage with the gaming startup community.
“ICE 2025 is a game-changing opportunity for WagerWire to showcase the passion, ambition, and disruptive ideas that have been at the core of our success,” said Travis Geiger, co-founder of WagerWire and President of Wire Media.
“Through our partnership with ICE, we’re not only elevating the next generation of gaming innovators but continuing the success of Wire Media in pushing the boundaries of creativity and technology in the gaming and entertainment spaces.”
The Startup Pulse will be an hour-long show on the exhibition floor every day at ICE Barcelona from Monday, January 20 to Wednesday, January 22, located at stand 5Q30. The show will be dedicated to “fun and educational content for and featuring exciting startups in the industry, who otherwise don’t get enough attention.”
The show promises to offer attendees a front-row seat to the next wave of innovation, storytelling, and collaboration” in gaming through three main components:
- Reverse Pitch: In what is touted as “an industry-first twist,” WagerWire’s co-founders—Travis Geiger, Zach Doctor, and Guy Dotan—will join an exclusive panel of judges to quiz established industry CEOs, including Alea and Vegas Legends founder Cedomir Tomic, pitching their businesses and ideas. With over twenty years of experience in affiliate marketing, casino operations, and game aggregation, Cedomir brings a wealth of knowledge and a commitment to promoting API governance and best integration practices in the gambling industry. Other industry leaders will also participate in this dynamic session.
- Moments of Ethos, Mythos, Chaos: Founders will take the stage to share their defining moments—stories of success, failure, and growth that highlight the raw and real side of entrepreneurship. Featuring WagerWire’s Travis Geiger alongside other industry pioneers like Karolina Pelc (BeyondPlay) this segment “dives deep into the tension, chaos, and brilliance behind building a game-changing business.”
- ICE Confidential: ICE Confidential will bring industry trivia to life “in a fun and competitive format.” Attendees can test their knowledge with rapid-fire questions, earning tiny trophies and other swag, while getting a humorous, behind-the-scenes look at the terminology and insider secrets that define the industry.
Travis Geiger, WagerWire’s co-founder and President of Wire Media
In addition to WagerWire’s dynamic participation in the Startup Pulse show, Travis Geiger, WagerWire’s co-founder and President of Wire Media, will deliver the opening keynote for the workshop titled “Don’t Build a Brand, Build a Community Channel” (Wednesday, Jan. 22 at 11:45 AM).
According to the company, Geiger’s work with Wire Media has earned critical acclaim for its innovative approach to storytelling and media integration, providing him with an unparalleled ability to connect with audiences and brands alike. This same vision and drive will be on display as Geiger takes the stage at ICE 2025 for his 10-minute keynote.
He will reveal how community channels can accelerate conversions, increase loyalty, and drive revenue growth, drawing on real-world examples from successful community-led founders.
Founded in 2021, Los Angeles-based affiliate and tech company WagerWire has gained recognition for its innovative approach to sports betting and gaming. The start-up is backed by industry heavyweights such as NBA All-Star Richard Jefferson, Betr Founder Joey Levy, SimpleBet co-founder Scott Marshall, and former Pinnacle CEOs Paris Smith and George Molsbarger.
Original article: https://www.yogonet.com/international/news/2025/01/17/92024-wagerwire-partners-with-igb-to-launch-startup-pulse-at-ice-barcelona
