Data collaboration platform LiveRamp and casino operator Mohegan have unveiled “the gaming industry’s first casino media network,” a project Ramp says is set to transform how advertisers connect with audiences across digital and on-premise channels.
The partnership grants brands access to Mohegan’s first-party data, enabling highly personalized campaigns that reach customers across the casino’s ecosystem, including in-app platforms, loyalty programs, slot machines, kiosks, and more.
The initiative unlocks 200 million monthly impressions, offering advertisers the opportunity to engage with guests based on detailed behavioral insights.
Ad spending in travel-focused commerce media is projected to reach $2.96 billion next year as companies in hospitality, gaming, and entertainment tap into their exclusive datasets. Mohegan’s insights span entertainment, dining, and vacation preferences, giving advertisers the ability to reach highly engaged audiences while refining their customer understanding.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for guest experiences that seamlessly connect consumers with their favorite brands,” said Rich Roberts, President of Mohegan Digital.
“With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data.”
LiveRamp’s technology integrates Mohegan’s data sources to provide advertisers with a connected view of customer interactions across digital and physical channels. Its closed-loop measurement capabilities deliver actionable insights, tracking customer behavior from ad exposure to in-person or online engagement.
“Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as a powerful asset, unlocking new revenue streams and enhancing customer experiences,” said Vihan Sharma, Chief Revenue Officer at LiveRamp. “We’re thrilled to partner with Mohegan to pioneer innovative applications of data collaboration.”
According to the parties, this launch marks a transformative step in casino and hospitality marketing, blending advanced technology with Mohegan’s legacy in gaming and hospitality.
Original article: https://www.yogonet.com/international/news/2025/01/20/92475-liveramp-and-mohegan-launch-casino-media-network
