The upcoming SBC Summit Rio‘s conference agenda will feature a dedicated Affiliate Leaders Summit track, set to help attending affiliates adapt to new regulations in the Brazilian market with ease and stay updated on the latest customer acquisition and retention strategies.
Here are three of the top panels attendees can’t miss:
New Market, Old Tricks: How Affiliates Still Have the Winning Formula
Experts will dive into why traditional affiliate strategies could still work in Brazil. They’ll explore how operators can tap into affiliates’ strengths, like local insights, trust, and cultural know-how—even in today’s social media-driven world.
The panel will bring together experts from influential operators and affiliates. From the operator side; Santiago Indart, Head of Affiliates & Partnerships at BetMGM. As a North American operator that entered Brazil in 2024, Santiago will share insights as a new market entrant. Bruno Latorraca, Affiliates Manager Brazil for Betsson Group, a global operator with a strong presence in Brazil since 2019.
On the affiliate side; Jenny Gonzalez, Co-Founder and CEO of Rocahead, a leading affiliate marketing network with extensive experience in Brazil (read Gonzalez’s Affiliate Leaders interview here), and Priscila Pio, Managing Director of Brazil at BETANDEAL, a prominent affiliate network (read Pio’s Affiliate Leaders interview here).
The panel will be moderated by Leonardo Benites, CEO of Propane; a Brazilian affiliate marketing agency. Having helped establish the ‘Influencer Workshop’ (Read more here), Benites brings extensive expertise in both emerging and traditional affiliate approaches.
Where: Conference Room Four
When: Wednesday, February 26, 2025
Time: 12.40 A.M. – 1.20 P.M.
From Insta-Fame to Insta-Compliance: Influencers Adapt to New Regulations
This panel will look at how Law Ordinance No. 1231 and the updated CONAR rules are changing influencer marketing in Brazil. Experts will talk about how influencers can follow the new rules while keeping players safe.
The panel will feature Kelwynn Andrade (Influencer, Bettilt), Cassio Filter (Brazil Country Manager, KTO), Renan Nishiyama (CEO, 3C Gaming), Guga Júnior (Influencer and Co-Founder, Click Hunters) and Bernardo Pontes (Founder, ALOB Sports).
Andrade is a successful influencer with over 24k Instagram followers. 3C Gaming and Click Hunters, two Brazilian influencer agencies, will provide the behind-the-scenes scoop on how to secure the best influencers.
ALOB Sports, with an impressive lineup of sports and gaming clients, will share how to guide influencers toward promoting responsibility. Brazilian operator KTO, known for working with ambassadors like football star ‘Tinga’, will offer insights from the operator’s perspective.
Dive Deeper
- Ordinance No. 1231: holds operators responsible for not just their own communication, advertising, and marketing actions, but also for their affiliate partners remaining compliant (e.g. the implementation of “18+” age restriction notices and gambling risk warnings). Additionally, it mandates that sponsors clearly identify themselves, avoid targeting children, and refrain from sponsoring youth events or teams.
- CONAR guidelines: require influencers to disclose when they’re advertising during streams, avoid misleading messages, maintain ethical standards, and be subject to CONAR’s stream monitoring.
Where: Conference Room Four
When: Thursday, February 27, 2025
Time: 2.50 P.M. – 1.30 P.M.
Your Winning Guide: SEO After Regulation
This panel is a guide for mastering SEO strategies in Brazil’s regulated market, breaking down the landscape before and after regulation. Attendees will receive practical tips to boost:
- Keyword research and optimization
- On-page SEO (local, content, and technical tweaks)
- Tailored content that’s localized and culturally relevant
- Personalization and strong calls to action
- Retention strategies to improve visibility, drive organic traffic, and boost conversions
The panel will feature affiliate experts Ernest Bowes (Brazilian Content Manager, BlueWindow), Daniel Aliano (Regional Manager, Catena Media), and Gustavo Moretto (Affiliate Consultant, PixGaming).
Bluewindow, a global affiliate agency with a Brazilian branch, will offer its “360-degree approach” to SEO. Catena Media, having entered Brazil in 2024, will provide a first-hand account of the Brazilian affiliate landscape. PixGaming with over a decade of experience in affiliate, SEO, and content consultancy, has the right skill set to approach this from the marketing strategy perspective
Where: Conference Room Four
When: Wednesday, February 26, 2025
Time: 4:40 P.M. – 5:10 P.M.
Honourable mentions:
- Your Traffic’s Journey – Beyond Traditional Models: This panel will delve into how affiliates leverage WhatsApp and social platforms to drive traffic. Attendees will gain tips for monitoring and analyzing this traffic, evaluating its value, and discussing whether it adheres to Brazil’s new regulatory scene.
- Glitz, Glam, and Game Plans: Picking the Right Face for Your Brand: In this panel, our experts will talk about how streamers, celebrities, and social media stars can transform your brand. They’ll share tips on picking the right ambassador, why it matters, and how it can boost your brand’s reputation.
Interested parties can download the SBC Connect app. Those wishing to attend can get their tickets here. Additionally, operators and affiliates can apply for complimentary passes.
Original article: https://www.yogonet.com/international/news/2025/01/30/93521-sbc-summit-rio-39s-dedicated-affiliate-leaders-summit-track-to-share-insights-into-new-regulations
