Gaming technology group Novomatic has reflected on its successful showcase at ICE 2025, held for the first time in its new home of Barcelona. “As the largest exhibitor, with an impressive booth covering around 4,500 m², Novomatic captivated more than 55,000 visitors with its innovative products, state-of-the-art technology, and an unparalleled experience,” the company said.
In addition to showcasing its products from January 20 to 22, the company obtained four awards during ICE week. The participation also saw the presence of numerous Novomatic subsidiaries and technology partners — such as Novomatic Spain, Novomatic Gaming UK, Novomatic Italia, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology — that showcased their latest products.
A dedicated area for visitors from Latin America was also a particular highlight this year, which Novomatic said underscores its commitment to addressing regional market needs with tailored solutions.
Launch of the DIAMOND X™ 1.55J QUATTRO
The show marked the launch of the DIAMOND X 1.55J QUATTRO. The latest edition of the popular DIAMOND X 1.55J features a sleek cabinet design, a glass touch deck, and a cutting-edge soundbar.
The product was unveiled with “an outstanding sign solution that created a sensation at the Novomatic booth.” Offered in packages with four or six cabinets featuring the latest gaming content, the signs delivered “an audio-visual spectacle that thrilled visitors and operators alike.”
In addition to this, the exclusive cabinets of the V.I.P. X series also attracted attention. The V.I.P. X Royal 1.85, V.I.P. X Dream 2.43/3.43, and V.I.P. X Lounge 2.32 are designed “for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere.”
Another key attraction this year was the V.I.P. X Galaxy 2.65, which combines high-end comfort with a futuristic design, “setting new standards in functionality and gameplay.”
Linked progressives, multiple feature games, and game-mixes
NOVOMATIC also brought its latest gaming content to ICE 2025, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINK Evolution, presented with two new titles – Mighty Squad and Fu Flow. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, says Novomatic.
Volumes 3 and 4 of the popular XTENSION LINK were also introduced, each featuring 12 titles with features such as Expanding Reels, Golden Spins, and the Xpress Feature.
On the NOVO LINE platform, the new Multiple Feature Game RISING TREASURES made its grand debut, offering five titles packed with features such as Free Games, Xtra Spins, and Prize Upgrades.
The Impera ProLink enthralled visitors with four new titles, including Book of Ra ProLink, delivering cutting-edge gameplay with features like Mega Spins, Double Reels, and Chain Reaction.
The event also saw the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level — the EPIC.
The Novomatic classic Gaminator also received a modern update with the launch of the GAMINATOR X5. The customizable mix features a total of 66 game titles across seven packages, offering flexibility to casino operators by enabling them to tailor the product to the needs of their guests.
Electronic Table Games and a Casino Management Solution
Novomatic showcased the latest in electronic table gaming with NOVO UNITY PRO. The ETG solution ensures that operators can meet the dynamic demands of the future with “unparalleled functionality and customizability,” says the company.
From the integration of electronic live games such as Sic Bo, Baccarat, Roulette, Poker, Blackjack, and Slot Games, to Parallel Play and Simultaneous Betting, Novomatic says its state-of-the-art ETG solution was met with enthusiasm at ICE.
The company’s casino management solution NOVOVISION was another highlight at the Novomatic booth. The CMS offers a flexible solution that “meets all operator requirements for the modern casino and beyond,” with the latest developments presented in two different set-ups: for club operations and for casinos.
NOVOMATIC wins four awards at ICE
ICE 2025 was accompanied by several award ceremonies, where Novomatic secured four awards.
At the European Casino Awards 2025, Novomatic triumphed in three categories: the V.I.P. X Galaxy 2.65 was honored as the Best New Innovative Product; the NOVO CASH Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognized with the Sustainability Initiative Award.
In addition to this, Novomatic received the coveted ICE Landmark Award 2025 in honor of its “unwavering commitment to innovation, excellence, and leadership in the gaming industry.”
Reflecting on the ICE participation, the Executive Board of Novomatic AG Group said: “The premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to Novomatic’s 45th anniversary year. The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products.
“We are particularly proud of the four internationally renowned awards that recognize our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”
Thomas Schmalzer, VP of Global Sales and VP of Product Management Novomatic AG
Thomas Schmalzer, VP of Global Sales and VP of Product Management Novomatic AG, adds: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families.
“This underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”
Original article: https://www.yogonet.com/international/news/2025/01/31/93626-novomatic-successfully-showcases-products-and-solutions-wins-four-awards-at-ice-barcelona
