Novomatic‘s systems unit celebrated a “fantastic” showcase at ICE Barcelona last month, driven by high visitor interest and popular premieres. Following recent installations in Portugal and the UK, the NOVOVISION casino management system celebrated its “best ICE ever” at the new show venue in Barcelona.
Integrated into the comprehensive Novomatic product portfolio but also as a standalone solution, NOVOVISION drew major interest in its dedicated sector of the company’s stand. Operators were able to explore the functionalities of the CMS, which combines casino management, efficiency optimization, and player satisfaction.
The solution, described as “powerful and highly scalable,” was presented at ICE in two distinct set-ups, showcasing different functionalities for club operations and casino venues. A biometrically supported NOVOVISION access installation with elegant flap gates served as a divider between the two demo venues.
The casino side focused on a high-traffic architecture with options for TITO, Cashless or biometrically supported wallet solutions, highlighting detailed player tracking and loyalty functionalities across a player journey that is “highly individualized, appreciative and fully compliant with Responsible Gaming protocols.”
A highlight in both demo set-ups was the triple version of an accessible new self-service station demonstrating its uses as a loyalty kiosk, as a promotional service point, and as a Self-Registration Terminal (SRT). The solution promises to turn customer registration into “an intuitive, fas,t and secure self-service.”
The new NOVOVISION SRT uses 32” Full HD screen with PCAP touch that serves as a customer interface with customized language selection and clear menu navigation. It can be equipped with a customized registration set-up according to the individual operator preferences and regulatory requirements, satisfying detailed player tracking or anonymous play environments with a variety of optional components such as OCR document scanner, ID card reader, camera, QR code printer, and more.
Another popular product premiere was the NOVOVISION panorama picture-in-picture feature that transfers the PTM player interface to the bottom game screen to enhance usability, along with any other streaming content inserts. However, the NOVOVISION tournament solution, as well as the latest functionalities for in-depth BI, jackpot management, and loyalty features also drew large crowds.
Jens Einhaus, Head of Sales and Marketing NBS, said: “I am not exaggerating when I say that this was the best ICE ever for us. Many factors have added to that. Apart from the excellent new location in Barcelona, the superb venue and well-planned show layout, according to industry sectors as well as the new stand, it is definitely our product that is now attracting a lot of attention.
“The reason is quite simple: it is an excellent solution for today’s and tomorrow’s CMS requirements. While many legacy casino management systems are approaching end-of-life and lack support for modern loyalty and jackpot programs, NOVOVISION has been developed from the ground up, by operators for operators.
“As a visionary state-of-the-art CMS platform, it is the sustainable and future-proof choice for operators who now need to assess whether their current CMS can comply with the increasingly complex gambling regulations. NOVOVISION has been designed as that solution.”
Original article: https://www.yogonet.com/international/news/2025/02/04/94046-novomatic-39s-systems-unit-celebrates-34best-ice-ever-34-with-popular-novovision-cms-showcase
