Superbet has become the official betting site for Rio Carnival 2025. With the motto ‘Here Samba is Super’, the bookmaker will support the parades and the Allegria and Rio Carnaval boxes, in partnership with the Independent League of Samba Schools of Rio de Janeiro (Liesa).
With this move, the brand “further strengthens its connection with Brazilian culture and entertainment”, as it has already done at other major cultural events in the country, including Lollapalooza, Rock in Rio, and The Town.
“Rio Carnival is a unique celebration, which brings together millions of people. Investing in this event is to promote Brazilian popular culture, starting with samba, one of the country’s greatest cultural heritages,” said Alexander Fonseca, CEO of Superbet.
“We are increasingly committed to supporting initiatives that strengthen national identity and create meaningful experiences for our audience.”
To kick off the Brazilian popular celebration, Superbet chose a figure from Rio’s Carnival as the anchor for its launch event: carnival designer Milton Cunha. During the technical rehearsal in Rio, on February 25, Milton lent his experience to announce Superbet’s connection with the world of revelry, highlighting the motto “Carnival 2025 is Super”.
From February 28 to March 8, Superbet will bring several activations inside and outside Sapucaí, including special interactions with brand ambassadors, such as presenters Getúlio Vargas (GV) and Wallace Mendonça (Neguerê), who will interact directly with the public. The brand will also be present in structures at the Sambadrome, at the schools’ courts, and at Cidade do Samba, in addition to participating in other events.
Superbet Group is a technology and entertainment company founded in 2008 in Romania. The group is present in 12 countries, either as an operation or as a technology hub, the most important of which are Romania, Belgium, Poland, Serbia, and Brazil.
In 2019, the North American fund Blackstone, the largest alternative asset manager in the world, made a strategic minority investment of 175 million euros in the company, expanding the brand’s presence globally.
In Brazil, Superbet was the first sports betting platform to obtain a federal license to operate in a 100% regularized manner, by Ordinance SPA/MF No. 2,090, of December 30, 2024. The authorization, valid until December 31, 2029, ensures full compliance with Brazilian laws.
Superbet is a member of the International Betting Integrity Association (IBIA). In addition, it is the only brand to have won the award for Best Sports Betting Operator in Central and Eastern Europe four times by the CEEGC (Central and Eastern European Gaming Conference).
Original article: https://www.yogonet.com/international/news/2025/02/04/94051-superbet-becomes-official-betting-site-for-rio-carnival-2025
