Digital entertainment supplier Playson has partnered with UK operator Dazzletag Entertainment Ltd. to launch a selection of its Hold and Win games.
The company said the UK remains a vital market for Playson as it continues to strengthen its presence “within one of the industry’s most recognized online gaming markets.”
“We are thrilled to make our debut with Dazzletag Entertainment, bringing engaging gaming experiences to even more players in the UK market,” Blanka Homor, sales director at Playson, said.
“As the partnership progresses, we will seek to integrate more games across the operator’s brand to continue our commitment to providing the best content to players of all tastes,” she added.
Dazzletag Entertainment has seen steady growth within its portfolio of gaming sites. The company is owner and operator of several online casino brands, including Casushi and Peachy Games
Playson’s top-performing games, such as Supercharged Clovers: Hold and Win and 3 Pots Riches: Hold and Win, have gone live in the UK via Light & Wonder. The games are available on the supplier’s content marketplace that operators such as Dazzletag Entertainment are connected with.
Playson expands into Brazil’s online gaming market
Also in February, Playson made its entry into the Brazil online gaming market, bolstering its Latin American footprint. This expansion, approved by The Secretariat of Prizes and Bets (SPA), marks a key milestone for the game studio as it enters “one of the world’s most anticipated regulated iGaming markets.”
As part of this move, Playson’s portfolio, including top-performing games like Hold and Win and Hit the Bonus, is now available to Brazilian players through licensed operators such as Entain, Brazino777, Betano, Superbet, EstrelaBet, and Novibet.
Original article: https://www.yogonet.com/international/news/2025/02/06/94301-playson-strengthens-uk-market-footprint-with-dazzletag-entertainment-partnership
