Kindred Group has reported an “encouraging decrease” in its share of revenue from high-risk players for the fourth quarter of 2024 at 2.7%, down from 3.2% in Q3 2024. The percentage of detected customers who exhibited improved behavior after interventions showed an improvement at 92.2%, compared to 87.3% in Q3 2024.
This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of the acquisition by La Française des Jeux (FDJ) in October 2024, said Kindred. “This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices,” it added.
“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” said Esther Scheepers, Head of Responsible Gambling at Kindred Group.
The executive also said the operator is working on its existing detection system in combination with an additional system that will enable Kindred to integrate more robust compliance features and optimize the overall approach to safer gambling.
Scheepers added: “The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities.
“Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the license model and maintain a level playing field.”
The company started to communicate about its share of revenue from harmful gambling in February 2021 and reports this data and the improvement effect after interventions each quarter. This, according to Kindred, is a key part of its work with fostering a “factual and transparent dialogue” around sustainable gaming.
Kindred also published specific RG data for the Swedish market together with ATG and Svenska Spel. Kindred’s RG data for the second half of 2024 can be found here.
Original article: https://www.yogonet.com/international/news/2025/02/11/94788-kindred-reports-34encouraging-decrease-34-in-its-share-of-revenue-from-highrisk-players
