Caesars Entertainment is making a high-stakes bet on the future of the Las Vegas Strip, committing nearly $1 billion to modernize and enhance its eight properties through extensive renovations, dining expansions, and casino upgrades.
“Something that we’ve learned over (the course of) six decades at Caesars Palace is that properties have to continue to reinvent themselves,” said Sean McBurney, Caesars Entertainment’s Las Vegas Regional President. The company remains “very bullish on Las Vegas,” he added, citing strong demand and the growing influence of sports tourism, according to the Las Vegas Review-Journal.
As the company’s flagship property, Caesars Palace has received a significant share of the investment. In recent years, the 58-year-old casino resort has undergone major upgrades, including a 2022 revamp of its main entrance, hotel lobby, casino dome, and porte-cochere. The 440-room Colosseum Tower, formerly known as the Forum Tower, opened in 2023, while new high-limit gaming rooms and the Flavian Sky Suites have been introduced in the past six months.
“We do have something for everyone. It’s a property that plays in the luxury segment, but it’s an approachable luxury,” McBurney said of the property’s transformation.
In an effort to enhance its dining portfolio, Caesars has brought in several high-profile culinary figures. New offerings include restaurants from Bobby Flay, Dominique Ansel, and the legendary New York-based Peter Luger Steak House, along with Stanton Social Prime.
“This is the flagship property in Las Vegas. It’s critical to keep this as competitive as possible and continue to provide new reasons for people to come,” McBurney said.
Across the Strip, the historic Flamingo casino-hotel is undergoing a significant transformation in 2025. New dining concepts include Havana 1957, Gordon Ramsay Burger, and Pinky’s by Vanderpump. A $20 million upgrade to the Flamingo’s GO Pool area will incorporate a swim-up bar and temperature-controlled water.
“The word ‘iconic’ gets thrown around a lot, but this place truly is,” said Dan Walsh, Senior Vice President and General Manager of Flamingo Las Vegas.
Caesars’ investment extends beyond its flagship properties. Paris Las Vegas saw the integration of the Versailles Tower (formerly Bally’s Jubilee Tower) in a $100 million transformation. Meanwhile, Planet Hollywood has introduced Caramella in partnership with Tao Group Hospitality, and The Linq now features Spiegelworld’s DiscoShow and Diner Ross.
“Repurposing the Bally’s tower to Versailles Tower has just been an absolute home run,” McBurney said. “There aren’t many rooms that offer that kind of experience (like the balcony rooms), so that has gone really, really well.”
Despite economic uncertainties, Caesars sees sports tourism as a key driver of Las Vegas’s ongoing success.
“It’s incredible what sports has done for the city,” McBurney said. “All of us strive to provide a reason for customers to want to come and visit us, and we’re all doing that in our own methods.”
Caesars shows no signs of slowing down its investments. “We’re not done. And, frankly, we’re never done here,” McBurney added.
Original article: https://www.yogonet.com/international/news/2025/02/24/95888-caesars-entertainment-expands-las-vegas-investments-with-1-billion-revamp
