Paf, the Nordic-facing gambling operator owned by the Åland regional government, has announced new measures to tighten gambling loss limits for its customers. The changes, aimed at promoting responsible gambling, introduce reduced mandatory annual loss caps for different age groups.
Starting this year, Paf will lower the maximum allowable losses for players aged 25 and over to €16,000 ($17,326) annually, a reduction from the previous limit of €17,500 ($18,950) set in 2023. Additionally, younger players aged 20 to 24 will see their loss limit decrease from €8,000 ($8,663) to €6,000 ($6,497) per year. The strictest cap, set at €1,800 ($1,949), will continue to apply to the youngest group of players aged 18 and 19.
Paf is the only international gaming operator to implement mandatory loss limits across its platforms, a practice it first introduced universally before refining the limits by age group in 2022. The operator’s ultimate goal is to reduce the annual loss limit for all players over 25 to €8,000 ($8,663).
“We want to be a sustainable entertainment company for our customers, for our employees, and for our owners,” said Paf CEO Christer Fahlstedt. “We are now taking the next step towards more sustainable revenues.”
The operator also reiterated its support for implementing central deposit limits across the gambling industry. Paf proposed a model where players could set their own deposit limits, which would then apply universally across all licensed gambling platforms. This approach could work in tandem with existing self-exclusion systems used in several European countries.
“Centralized deposit limits that customers can set themselves and that apply across all gaming operators would significantly improve responsible gaming and minimize the problems that arise when customers jump between operators,” said Daniela Johansson, Paf’s Deputy CEO and Chief Responsibility Officer.
In 2019, Paf’s loss limits were significantly higher, allowing players to lose up to €30,000 ($32,486) annually. Since then, the company has steadily reduced these limits, aligning with its long-term strategy to balance business sustainability with responsible gaming practices.
The company stated that while players have the option to set their own loss limits, the mandatory caps introduced by Paf are non-negotiable and serve as an upper boundary to prevent excessive losses.
Original article: https://www.yogonet.com/international/news/2025/03/07/97295-paf-sets-reduced-mandatory-loss-limits-for-gamblers
