Sports betting products provider Pragmatic Play Sports has gone live with greyhound racing. The latest sportsbook encompasses coverage of more than 100,000 live greyhound racing events a year from over 80 tracks across the globe.
The new Greyhounds product also includes a detailed racecard featuring performance data for each dog from the previous six races. The product has become available to operators and their customers in key markets.
Pragmatic Play launched its sportsbook product in late 2023 via DAZN Bet in Spain. Now marketed under the supplier’s new Pragmatic Play Sports brand, the end-to-end platform features a customizable design and provides access to official live data and a full complement of managed services.
Greyhound racing is particularly popular in the UK, one of the world’s most mature and competitive sports betting markets. “Committed to the growth and success of operators, with a focus on delivering exceptional player experiences, Pragmatic Play Sports is rapidly expanding the content and reach of its offering,” the provider said.
Gareth Crook, SVP of Sports at Pragmatic Play, said: “Greyhound racing is a key market for sports betting operators in the UK and beyond, so we are delighted to announce its addition to the Pragmatic Play Sports stable.
“Following the launch of horse racing and football player markets towards the end of last year, greyhound racing leads an exciting lineup of new products and services coming in 2025.”
In other recent developments, Pragmatic Play announced that it is set to sponsor and exhibit at the SAGSE LatAm and SAGSE Acquisition event in Buenos Aires this month, marking its fourth Latin American conference appearance of the year. Taking place across two days from March 19-20, the event will see iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 33rd edition of the iconic exhibition.
Original article: https://www.yogonet.com/international/news/2025/03/11/97712-pragmatic-play-sports-goes-live-with-greyhound-racing-offering
