SBC Summit Americas will debut in Fort Lauderdale on May 13-15, delivering a focused agenda aimed at driving growth and knowledge sharing across the US and Latin American betting and gaming markets.
The event, taking place at the Broward County Convention Center, will host 10,000 delegates and offer region-specific sessions covering key sectors such as betting, casino, payments, affiliation, and player protection.
“SBC Summit Americas was designed to unite the entire Americas region so they could learn from one another,” said Rasmus Sojmark, CEO & Founder of SBC. “Striking the right balance—ensuring equal emphasis on both North and South America while covering broader industry trends—was a key challenge, but one we knew we had to get right.”
The North America track will cover the future of fantasy sports betting, preparations for the 2026 FIFA World Cup, and the growing impact of sweepstake betting on casinos. Panels will also focus on the role of technology in modernizing lotteries, gamification, AI-driven player loyalty, and omnichannel experiences.
Tribal gaming will be a key topic of the second day, with sessions addressing partnerships between tribes and operators, strategies for collaboration, and the hub-and-spoke model’s success.
On the Latin American side, the LATAM track will offer deep dives into regulatory challenges and opportunities across key markets, including Mexico, Peru, and the Andean region.
Special attention will be given to Brazil, where recent regulatory developments are shaping a rapidly evolving market. Brazil-focused sessions will address operator-regulator collaboration, licensing complexities, and the role of technology in player protection.
Additionally, there will also be sessions on partnering with sports organisations and ensuring compliance with evolving consumer rights laws.
Meanwhile, the Payment Expert Summit will focus on issues such as cross-border transactions, tax structures, and payment decline rates, providing strategies for compliance and customer acquisition across both regions.
The Affiliate Leaders Summit will deliver tactics to grow affiliate businesses in the US and LATAM, with a focus on big data, marketing regulations, and tech integration.
“Unlike the region-specific tracks focused on either LATAM or the US, the Affiliate Leaders Summit and Payment Expert Summit offer a unique mix of perspectives, reflected in both topics and speakers,” added Sojmark.
“We’ve built an agenda that delivers value to every attendee—whether they’re part of a payments team at a Peruvian operator or a responsible gambling team in Kentucky. That’s what makes this event truly stand out.”
Tickets for the show are now available. The Early Bird Deal (Full Event Pass) provides access to all conference sessions, the expo floor, networking events, and evening parties, at $400 (ends March 17).
The Expo+ Pass includes access to the expo floor and all conference sessions, but does not include access to evening networking events, at $95.
Operators and affiliates can apply for complimentary free passes, subject to approval. Apply here for operator passes and here for affiliate passes.
Original article: https://www.yogonet.com/international/news/2025/03/13/97933-sbc-summit-americas-strengthens-us-and-latam-focus-with-regionspecific-agenda-tracks
