iGaming turnkey solutions provider Soft2Bet announced this week plans to launch in the US, headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment.
The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.
“As a global company with a proven history of success and innovation, our plans to launch in the U.S. are monumental for Soft2Bet and our continued growth,” said Uri Poliavich, Founder and CEO of Soft2Bet. “We are set to redefine gamification here in the U.S. and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer.”
As part of its plans for the region, Soft2Bet’s MEGA will soon be available to operators in the U.S. The product, which Soft2Bet unveiled in 2023, has “quickly redefined and transformed gamification” with increased engagement, customized player experience, and a proven player retention model, according to the provider.
Soft2Bet further noted that operators around the world using the MEGA gamification platform have seen a positive impact with high engagement and retention, including a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts, and a 45% increase in Average Revenue Per User (ARPU).
Soft2Bet was originally launched in 2016 and founded by Poliavich, with a focus on creating “generational and innovative products to revolutionize the gaming industry.” The company has since developed and launched iGaming brands around the world such as Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden) and Don.ro (Romania).
Soft2Bet currently holds a portfolio of 16 global licenses in countries including Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain, and Sweden.
Overall, Soft2Bet offers more than 12,500 games from hundreds of providers and conducts more than 1 million live events each year, with gaming features available in more than 20 languages for global reach and rapid scaling.
Throughout its history, Soft2Bet has received numerous recognitions and awards, including from EGR, SBC, SIGMA, and others. Most recently, Soft2Bet received three major awards at the Global Gaming Awards EMEA 2025, including Executive of the Year (Poliavich), Platform Provider of the Year (Soft2Bet), and Product Launch of the Year (MEGA).
Original article: https://www.yogonet.com/international/news/2025/03/13/98039-soft2bet-to-debut-its-igaming-solutions-and-products-in-the-us
