Car rental company SIXT USA has announced a partnership with Hard Rock International and Seminole Gaming to provide exclusive discounts to Unity by Hard Rock loyalty program members at branches across the United States.
The collaboration connects SIXT’s premium fleet and signature services with Hard Rock’s global loyalty program, which rewards members for their activity across 200 participating locations around the world.
Unity members now have access to exclusive discounts on SIXT’s rental cars from branches across the U.S, adding to the loyalty program’s existing array of benefits, which includes free nights, dining experiences, merchandise, and reciprocal benefits with Royal Caribbean International and Celebrity Cruises.
The announcement follows the opening of a new SIXT USA branch at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, offering guests and travelers seamless access to the company’s fleet of luxury and standard vehicles.
The new location provides direct access to SIXT’s high-end fleet, which includes vehicles from BMW, Mercedes-Benz, and General Motors, catering to both business and leisure travelers. The branch is strategically positioned near the hotel’s reception and bell desks, minutes from Fort Lauderdale Beach and Fort Lauderdale-Hollywood International Airport.
The location offers convenient access to key South Florida destinations, including Hard Rock Stadium, Miami Beach, and downtown Miami, making it an attractive option for travelers looking for premium car rental services in the region.
The expansion is part of SIXT’s broader partnership with Hard Rock International and Seminole Gaming. “As the official car rental partner of Hard Rock International and Seminole Gaming, we are proud to bring SIXT’s seamless, top-tier mobility solutions to Seminole Hard Rock Hotel & Casino Hollywood guests and visitors,” said Tom Kennedy, President of SIXT North America.
Keith Sheldon, President of Entertainment & Brand at Hard Rock International and Seminole Gaming, said the partnership aligns with Hard Rock’s commitment to providing premium experiences. “We’re thrilled to welcome SIXT’s first location at our Guitar Hotel and look forward to a successful collaboration that will bring even more convenience and luxury to our visitors,” Sheldon stated.
The Seminole Hard Rock Hotel & Casino branch joins SIXT’s expanding footprint in North America, following recent openings at New Orleans International Airport, John Wayne Airport in Orange County, Boulder, Redondo Beach, and San Antonio. Since launching U.S. operations in 2011, SIXT has grown into a key competitor in the rental car industry, boasting a premium fleet and high customer satisfaction ratings.
Original article: https://www.yogonet.com/international/news/2025/03/28/99590-sixt-partners-with-hard-rock-for-exclusive-discounts-for-unity-loyalty-program-members
