Local government leaders across the United Kingdom are being called upon to take a more active role in shaping gambling policies as concerns over gambling harm and advertising grow.
While the national regulator, the UK Gambling Commission (UKGC), and the Department for Culture, Media and Sport (DCMS) set overarching rules, city officials are being urged to step in where national action is lacking, SBC News reported.
London Mayor Sadiq Khan is facing criticism for failing to act on his 2021 election promise to ban gambling ads on the London Underground. Green Party Assembly Member Caroline Russell has accused him of “backtracking,” as betting and casino promotions continue to appear across the Tube network, according to a report by The Standard.
Khan, who chairs Transport for London (TfL) by default as Mayor of London, has said he is waiting for further government guidance before changing advertising policies.
However, with over five million daily passengers using the Underground, city officials have significant power to influence gambling exposure.
Meanwhile, in Liverpool, the City Council has announced a new initiative in collaboration with Liverpool John Moores University to prevent gambling-related harm. The project seeks to develop an evidence-based action plan, share best practices, and organize workshops to address gambling issues.
The initiative stems from a local survey revealing that 30% of Liverpool adults gambled in the past year, with an estimated 12% experiencing gambling-related harm—nearly double the national average. The study also estimated that 25,000 residents were exposed to gambling at home as children.
“Gambling harm often goes unnoticed, yet its impact on individuals, families, and communities can be devastating,” said Councillor Harry Doyle, Liverpool City Council’s Cabinet Member for Culture, Health and Wellbeing.
“We are committed to continuing this work alongside our partners, taking proactive action to prevent harm and provide help where it’s needed most,” he added.
Local governments across the UK, including Manchester, Leeds, and Blackpool, have also voiced similar concerns about gambling-related harm. While their influence may not be as direct as UKGC or DCMS regulations, their policies and attitudes signal broader public sentiment and could shape future national policies, the SBC report added.
Additionally, councils hold the power to approve or reject new betting shop applications, making them key stakeholders in the industry’s expansion.
Original article: https://www.yogonet.com/international/news/2025/03/31/100000-uk-local-officials-urged-to-take-a-stronger-role-in-shaping-gambling-policy
