F

ubo Sportsbook, the sports betting product of Fubo Gaming, has now officially launched, the company announced on Wednesday.

It marks the “first owned-and-operated live TV streaming-integrated mobile sportsbook” in the US market, describes the company in a press release.

Now officially live in Iowa, Fubo Sportsbook integrates with Fubo Gaming’s parent company fuboTV in order to deliver “an immersive, omniscreen wagering experience.” The sportsbook is available for sports bettors 21 year of age and older in the Hawkeye state to wager on professional and collegiate sporting events through the mobile app.

“We’re thrilled to launch Fubo Sportsbook and begin to bring U.S. sports fans a next-level interactive viewing and betting experience — one entirely tailored to the sports and entertainment they care about most,” said Scott Butera, president of Fubo Gaming. “As the industry continues to expand, it is increasingly important to meet sports fans’ growing demand for personalized and immersive experiences.”

Described as “more than a wagering platform,” Fubo Sportsbook has been specifically built to meet a perceived demand among US sports fans for interactivity. By integrating with fuboTV, the mobile app delivers a personalized experience “that turns passive viewers into active and engaged participants.”

One of Fubo Sportsbook’s main selling points is its unique Watching Now feature, which leverages fuboTV’s first-party user data to allow users to instantly view wagering content based upon what they are streaming, even as they change the channel.

Fubo Gaming intends “to continue iterating the app, launching additional features,” subject to regulatory approval, that will further integrate wagering into the fuboTV platform. This will create “an even more immersive and personalized” experience.

Fubo Sportsbook is believed to be sitting at a unique intersection of two expanding markets, the company says: sports wagering and digital entertainment. The operator points towards a study by Gabelli Securities and the US Census Bureau, which claims sports betting revenue in the US is expected to grow from a projected $2.1 billion in 2021 to $10.1 billion in 2028; and a second research from TDG revealing that 54 million households will be broadband-only by 2025, 42% from 2020 as over-the-top media services deliver more personalized experiences.

“fuboTV’s vision to define a new category of interactive sports and entertainment television takes another major step forward with the launch of Fubo Sportsbook,” said David Gandler, co-founder and CEO of fuboTV. “This is a pivotal moment not just for fuboTV, but for the U.S. sports wagering and entertainment industries because it is the first time the two are truly coming together in one ecosystem.”

Gandler remarks Fubo Sportsbook is “not simply an add-on product to fuboTV,” but a product synced with the live TV streaming experience. This is expected to improve engagement and retention, as well as drive advertising revenue. 

Fubo Gaming received regulatory approval in Iowa via a market agreement with Casino Queen. It has also obtained market access agreements in four other states: Pennsylvania, via The Cordish Companies; Indiana and New Jersey, via Caesars Entertainment; and Arizona, via the Ak-Chin Indian Community, where it also has been granted a Management Services Provider Certification from the Arizona Department of Gaming (ADG).

The company now expects to announce the launch of the sportsbook in additional markets “in 2021 and during 2022,” subject to regulatory approvals. Fubo Gaming has signed partnerships with NASCAR, the New York Jets (NFL), and is an Authorized Gaming Operator (AGO) with the NBA, league in which it has signed a multi-year agreement with the Cleveland Cavaliers.

Original article: https://www.yogonet.com/international//noticias/2021/11/04/60059-fubo-sportsbook-goes-live-in-us-brings-tv-streaming-integrated-mobile-wagering

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