The deal re-establishes Sportradar as Kambi’s exclusive supplier of National Basketball Association, National Hockey League, Major League Baseball and college sports data in the US market.
Sportradar will continue to provide Kambi with its pre-match score data, which all Kambi’s US partners will be able to use across sports. Kambi’s partners in the US include Churchill Downs Incorporated and its TwinSpires brand, Penn National Gaming with Barstool Sportsbook, and Rush Street Interactive’s BetRivers.
The deal will also see Sportradar supply Kambi with its live score data as well as its content solutions, including Live Match Trackers, for major US sports. Kambi has been a Sportradar partner since the repeal of PASPA in the US in 2018.
“Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market leading positions,” Sportradar’s US betting managing director Neale Deeley said.
“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”
Kambi’s vice president of commercial operations, Jamie McKittrick, added: “Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”
The extension comes after Sportradar last week entered into a multi-year sports betting partnership with online gambling operator PointsBet.
Sportradar will become PointsBet’s US supplier of choice for Major League Baseball, National Basketball Association, National Hockey League, college football and college basketball data.
Original article: https://igamingbusiness.com/sportradar-pens-five-year-extension-to-long-term-kambi-deal/
