Under the multi-year deal, FanDuel will become an official mobile sports betting partner of the Bills.
FanDuel will be able to use official Bills marks and logos, as well as gain access to a range of media assets including TV and radio spots to engage Bills fans, and in-game signage and activations at the team’s Highmark Stadium in New York.
FanDuel will also become the presenting sponsor of the Buffalo Bills-themed podcast, ‘Bills by the Numbers’, which discusses team updates and key fantasy matchups.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/fanduel-scores-betting-partnership-with-nfls-bills/
