The deal, which begins immediately, will give PointsBet Canada NHLAA and NHL Alumni marketing and licensing rights.
“The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada,” said Nic Sulsky, chief commercial officer of PointsBet Canada.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/pointsbet-agrees-partnership-with-nhl-alumni-association/
