This figure, EveryMatrix said, was almost double the average of Q4 in 2020.
EveryMatrix put this growth down to the introduction of new functionalities in 2021, such as the ‘BetBuilder’ feature, which is currently available across seven sports and will be expanded to further sports in 2022.
Last year also saw the introduction of the ‘Do It Yourself’ feature to OddsMatrix, allowing operators to create their own tournaments, events and odds.
EveryMatrix also noted a significant increase in bettor engagement with Fifa and basketball sports simulations.
“This is a great accomplishment for us, and the numbers don’t lie,” EveryMatrix chief executive Ebbe Groes said. “OddsMatrix is a great product, and it’s performing even better than we forecasted.
“Our product experienced exponential growth in the recent years, and the talented OddsMatrix team is constantly at work to improve and expand upon what we achieved so far with the product.”
The news comes after EveryMatrix last month posted €21.6m in group revenue for the third quarter of 2021, representing a 16% increase on the same time last year.
Original article: https://igamingbusiness.com/oddsmatrix-surpasses-e100m-monthly-turnover-average-in-q4/
