Caesars Sportsbook last week became one of four operators to gain approval in the state, which officially opened its legal mobile sports betting on January 8.
As an ambassador, Lundqvist will participate in a range of fan engagement opportunities made possible through the Caesars Rewards loyalty program, which will be extended to players in New York.
Sports bettors in the state can earn Tier Credits and Reward Credits with every wager placed on the app, which they can trade for experiences, including the opportunity to meet with Lundqvist.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/caesars-signs-nhl-legend-lundqvist-to-support-ny-mobile-betting-launch/
