The multi-year agreement will see IGT provide Lotto BW with all aspects of its instant ticket printing business, in addition to assisting with marketing services via its Intants Advantage programme.
Lotto BW CEO Georg Wacker said: “IGT’s industry leadership, expertise and global scope pair well with our vast knowledge of the local lottery market.
“Through this newly formed partnership, we look forward to working closely with IGT to research, analyse and develop engaging games for our players and that will drive responsible growth for our business.”
The deal represents IGT’s latest dealings in the lottery field, after the company signed a multi-year lottery game development deal with World Wrestling Entertainment (WWE) back in January.
Jay Gendron, IGT’s chief operating officer for Global Lottery, added: “The entire German market, and specifically Baden-Württemberg as the third-largest federal state, offers great potential for instant ticket growth.
“IGT’s Instants Advantage program coupled with our in-depth analysis capabilities will deliver customised insights and support Lotto BW’s goal of providing a superior experience for its players and contributing to good causes within the state.”
Original article: https://igamingbusiness.com/igt-expands-lottery-business-to-germany-with-lotto-bw-deal/
