Caesars and NYRA Bets first partnered in January, in a deal that made Caesars the official sports betting partner of NYRA’s Triple Turf series.
Caesars Racebook will use the NYRA Bets platform to offer pari-mutuel betting on horse racing from 250 racing tracks globally. NYRA Bets will also supply race replay and handicapping insights.
Wagering will be made available from marquee horse racing events in the US and globally.
“Following our successful rollout of Caesars Sportsbook, we’re delighted to launch Caesars Racebook in partnership with NYRA Bets,” said Dan Shapiro, senior vice president and chief development officer of Caesars Digital. “NYRA conducts world-class horse racing and NYRA Bets has access to the best horse racing content from around the world, including from Caesars-operated racetracks.”
“We’re proud to support the horse racing industry while introducing the new Caesars Racebook app and Caesars Rewards to horse racing bettors.”
The app is set to launch in the coming months. It will be available on iOS and Android.
Caesars was one of the first operators to go live in New York after mobile betting launched there in January.
“NYRA considers it a core responsibility to grow the sport by increasing consumer access to world-class horse racing both in New York and around the country,” said Dave O’Rourke, president & CEO of NYRA.
“Pairing the world-renowned Caesars brand with the rapidly growing NYRA Bets wagering platform is an ideal way to launch Caesars Racebook, which will soon deliver all the NYRA Bets tools and advantages to the Caesars customer base.”
Original article: https://igamingbusiness.com/caesars-nyra-app/
