Caesars will become an official sports betting partner of the team, which will allow for integrations with the operator’s VIP programme as well as marketing opportunities at Mets games.
In addition, the operator will open a new 13,000 square-foot sportsbook at Citi Field at some point during the 2022 season. The sportsbook will include a multi-tiered dining room and outdoor patio seating.
The deal comes soon after New York launched its online sports betting market, with Caesars being one of only nine operators permitted to do business.
“New York is a key state for us following the successful launch of our Caesars Sportsbook app in January,” said Chris Holdren, co-president of Caesars Digital. “The Mets’ fanbase is one of the most loyal in baseball and this partnership offers us the chance to treat those passionate fans like Caesars.
“We look forward to opening our space at Citi Field during an exciting time for the franchise.”
In February, consumers in New York staked a total of $1.54bn (£1.17bn/€1.42bn) on internet sports betting, while gross gaming revenue from online wagering reached $91.7m.
Original article: https://igamingbusiness.com/caesars-new-york-mets/
