Gaming and media company Rivalry Corp. has now launched its online esports and traditional sports betting service in Australia, the business announced on Monday. Rivalry has now accepted its first deposits and bets, making the Land Down Under its latest regulated market following a launch in Ontario last month.
The launch follows approval earlier this year of Rivalry’s sports bookmaker license by the Northern Territory Racing Commission pursuant to the Racing and Betting Act 1983 (NT), which allows Rivalry to legally operate throughout the whole country. The business is set to apply its younger demographic-oriented approach to sports gaming and marketing.
“We are very excited to bring Rivalry to customers in Australia,” said Steven Salz, Co-Founder and CEO of Rivalry. “We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennials across the globe.”
We are live in Australia 🇦🇺 at @RivalryGLHF $RVLY! Choppy markets, but we have always operated with prudence and have the balance sheet to continue executing, and will.https://t.co/0Fphn1zOFI
— Steven Salz (@StevenSalz) May 9, 2022
Australian residents can now legally access Rivalry’s full sportsbook at the product’s site, which allows guests to wager on a full spectrum of traditional sports including football, boxing, basketball and more. It also offers betting on esports, including popular titles Dota 2, League of Legends, and Counter-Strike: Global Offensive, among others.
“We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022,” added Salz. “As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”
Based in Toronto, Rivalry Corp. wholly owns and operates betting and media property Rivalry Limited, which offers online wagering on esports, traditional sports and casino “for the next generation of bettors.”
Much more to come for us in 🇦🇺. Welcome @Midbeast. https://t.co/QpqiPGwpKK
— Steven Salz (@StevenSalz) May 9, 2022
The company’s younger audiences-oriented and esports-first approach has paid off as of late. The business shared record fourth quarter and year-end 2021 results last month, including a handle of CAD $78.2 million ($60.9 million) for the full year, an increase by 202% year-over-year; and a betting handle of CAD $24.9 million ($19.4 million) for Q4, up 389% YoY.
The momentum is being fueled by economic customer acquisition costs and robust payback periods, the business said, with the pacing now continuing into 2022.
The new year has seen the company launch in Ontario on April 4, the first day of regulated online gaming in the Canadian province, which is the largest in the country and the first to take bets in a legal private online gambling market.
“To launch in our home market feels like a dream come true, and a very significant milestone in our creation of a leading global brand,” Salz said last month.
Original article: https://www.yogonet.com/international/news/2022/05/09/62551-rivalry-takes-gen-zoriented-esports-and-sports-betting-to-australia-following-ontario-launch
