The supplier states that it plans to expand to other American regulated markets beyond Michigan, continuing the business’s North American expansion in the future.
In March, Play’n Go received an Ontario supplier licence. Later that same month, the company was awarded a Gibraltar supplier licence.
Play’n Go CEO Johan Törnqvist hailed the expansion as a “landmark moment” in the history of the company.
“We started by designing casino games specifically for mobile before the smartphone even existed, and now are breaking into America as the leading supplier to more than 25 regulated markets globally which is such a credit to everyone at Play’n Go. We believe we are uniquely positioned to succeed in the US,” Törnqvist added.
“Our aim is to see Play’n Go games become as beloved in the US as they are in every other regulated market around the world. We know that each regulated market is different, and that this will take time in the US, but we are absolutely committed to expanding our footprint across the country.”
“We’ve become a leader in regulated markets by focusing on the player and creating games that entertain above everything else. We believe this gives us an edge in the US, but we’ll be taking nothing for granted and look forward to listening, learning and adapting so we can provide the very best casino entertainment to US players.”
Play’n Go’s has a large portfolio of existing titles, having released 27 in 2022 alone. Some of the better-known games in its catalogue include Rich Wilde, Book of Dead, Reactoonz, Rise of Olympus and Legacy of Dead.
Original article: https://igamingbusiness.com/playn-go-to-enter-us-market-after-receiving-michigan-licence/
