In his new role, Lebleu will be responsible for implementing the operator’s casino strategy, including operation and promotion activities, as well as overseeing tactical changes across operations and promotions to reach the casino revenue targets.
Lebleu will also maintain the operational integrity of Betcris’s casino activity including the implementation and optimisation processes to test game content and core casino app functions.
Lebleu has worked across both the B2C and B2B gaming segments for more than 25 years, serving in roles for William Hill, NetEnt and Gaming Innovation Group.
Most recently, Lebleu was senior sales director for the for Skywind Group,
“I’m very excited about this opportunity; I’ve known Betcris since I started to work in Costa Rica a quarter of a century ago, and I’m pleased to have reached an agreement with Betcris,” Lebleu said.
“In my opinion is one of the most respected brands in Latin America, with a retail and online presence in the majority of the LatAm countries.”
Original article: https://igamingbusiness.com/betcris-names-industry-veteran-lebleu-as-new-casino-director/
