Foxwoods Resort Casino in Connecticut has announced the appointment of Blair Bendel as Senior Vice President of Marketing, in a move to further strengthen the venue’s brand management and expansion goals for 2022 and beyond.
Prior to joining Foxwoods, Bendel held various roles at Boyd Gaming, most recently serving as Regional Vice President of Marketing. At Boyd Gaming, Bendel oversaw strategy, analysis and project management for a variety of gaming and hospitality properties, including Ameristar St. Charles, Ameristar Kansas City, Belterra Casino Resort, and Belterra Park Cincinnati.
He brings over 15 years of experience in marketing, focusing on strategic planning, loyalty programs, profitability and social media in the hospitality industry. As a member of the senior leadership team at Foxwoods, Bendel will oversee entertainment, player development, special events, direct/database marketing, advertising, brand, social, web/app and public relations.
In a press release, Jason Guyot, President and CEO of Foxwoods Resort Casino, said: “Blair is a proven industry leader whose extensive knowledge and expertise in gaming and resort development will play a meaningful role in Foxwoods’ continued evolution as the leading integrated resort casino destination in the Northeast.”
“His ability to successfully implement strategic marketing programs that inspire brand loyalty will be pivotal as we continue to elevate the overall guest experience through property enhancements, strategic partnerships and experiences,” he concluded.
“Foxwoods has been an iconic destination within the casino and lodging space for years. I am looking forward to working alongside the talented executive leadership team, and am confident that Foxwoods will continue to redefine what the premiere resort casino experience entails for loyal, as well as future, guests,” added Bendel.
Original article: https://www.yogonet.com/international/news/2022/07/25/63558-connecticut-foxwoods-names-former-boyd-gaming-exec-blair-bendel-as-svp-of-marketing
