Rush Street Interactive announced Tuesday it has become the first US-based online casino and sports betting company to partner with data science and software company Neccton to adopt its player protection software for its BetRivers and PlaySugarHouse sites in North America.
Recognized at the SBC Awards North America 2022 as an “industry leader for socially responsible gaming,” RSI’s online casinos and sportsbooks in the U.S. and Ontario will now offer what the company calls “another layer of player safety” with mentor, Neccton’s real-time data analysis player protection software.
Mentor tracks play and identifies potential play patterns that may indicate the need for intervention, working to help both the player and operator recognize these issues early. The tool recognizes triggers such as a significant increase in deposit frequency, and alerts the operator and directly contacts the player, helping the user make better-informed decisions.
Neccton’s Director and Head of Development, Michael Auer, said: “North America’s regulatory landscape is very diverse, so it is wonderful to see an operator as large and well-respected as Rush Street Interactive embrace our software and be ahead of regulatory requirements to become the first U.S. company to adopt this powerful tool, underlining their heightened approach to player care.”
“Our research has shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer, so there is real value when a player is cared for by an operator. It’s a validation of our approach and our software’s capability that RSI has joined our ever-growing customer base, and we look forward to many years of partnering with them to help look after their players,” he concluded.
Richard Schwartz, CEO of RSI, added: “Partnering with Neccton, a well-respected global leader in player protection products, is a testament to RSI’s commitment and execution of our corporate social responsibility strategy, which prioritizes and embeds responsible gambling into the core of our operations. It is imperative that we ensure both our valued players and team members have the tools and resources necessary to help ensure a culture of responsible gambling and sustainable play.”
In March of this year, RSI also became the first U.S.-based online casino and sports betting company to receive RG Check iGaming Accreditation from the Responsible Gambling Council (RGC) for its BetRivers and PlaySugarHouse sites.
“At RSI we recognize that RG and other forms of player protection help build customer trust and loyalty, and mentor enhances our current offerings of proactive measures focused on prevention of at-risk play,” Schwartz added. “We believe in the immediacy of directly contacting a player at the first sign of possible at-risk behaviors, with both manual reviews and automatic direct player communication, to keep game play fun and safe.”
