Under the deal, the operator’s Caesars Sportsbook brand will serve as an official sports betting partner of the Tennessee-based team.
The agreement will include game day promotions and the opening of a Caesars Sportsbook Lounge on the main plaza for all events at the team’s FedExForum arena, where fans can place bets via the Caesars Sportsbook mobile app.
Caesars will gain access to official Grizzlies logos and marks, while the Caesars Sportsbook will also receive fixed in-game signage inside FedExForum and presenting entitlement of the Grizzlies’ pre-game and post-game radio broadcasts, in addition to other digital and social media assets.
In addition, Caesars Sportsbook customers in Tennessee will now have access to further rewards through the Caesars Rewards loyalty program. Players can redeem Tier Credits and Reward Credits for exclusive benefits in the Caesars portfolio of resorts and partnerships, including free or discounted stays at resorts, trips to Las Vegas, and dining experiences.
“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise,” Caesars Digital co-president Chris Holdren said.
“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”
Memphis Grizzlies president Jason Wexler added: “The alignment of Caesars Sportsbook with Grind City Media digital shows, content and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy.
“We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Sportsbook Lounge to watch their favorite sports programming or for hosting a private event.”
Original article: https://igamingbusiness.com/marketing-affiliates/caesars-scores-new-partnership-with-nbas-grizzlies/
