T
he Parisian soccer club Paris Saint-Germain announced Tuesday that it has signed an exclusive three-year regional agreement with Playbetr, Latin America’s online betting providers. The announcement came the same day Argentinian soccer star Lionel Messi officially joined the team after 21 years in Barcelona FC.
Under the terms of the deal, Playbetr will benefit from the installation of Digital Overlay technology at the Parc des Princes, which will target Latin American audiences. This system geo-localizes the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster’s audience.
Playbetr will also count on VIP seats for home matches at the stadium, club legend meet-and-greet sessions, signed shirts and memorabilia, private events taking place at the Parc des Princes, as well as experiences for Playbetr customers, clients and employees.
📸❤️💙 pic.twitter.com/iSomoaesRU
— Paris Saint-Germain (@PSG_English) August 11, 2021
The company will also have access to Paris Saint-Germain’s digital platforms, including gameday posts to promote special offers. It will also provide its customers with enhanced odds for PSG matches and will collaborate on special promotions developed in association with the club.
In an official press release published in PSG’s official website, Paris Saint-Germain’s Chief Partnerships Officer, Marc Armstrong spoke about this new alliance.
“We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first ever Official Latin American Betting Partner. We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand”.
PSG is one of the most popular clubs in Latin America as many soccer players from Brazil and Argentina are current players. On Tuesday, Messi confirmed that he will now be playing for the French club wearing the #30 shirt, alongside compatriots Ángel Di María, Mauro Icardi, and brazilian Neymar Jr.
Playbetr will benefit from the club’s influence on Latin America’s culture, and will secure exclusive marketing rights for its users.
Original article: https://www.yogonet.com/international//noticias/2021/08/11/58778-paris-saint-germain-signs-first-online-betting-partner-for-latam-amid-messis-arrival
