LeoVegas’ sports news and entertainment division, which becomes official training kit front partner, will appear on the club’s training gear and warm-up shirts until the end of the 2024-25 season. The business’ branding first appeared on Inter’s training kit during a winter tour of Malta in December 2022.
The deal includes prominent placement of the LeoVegas News logo on training and warm-up shirts for all Serie A, Coppa Italia and UEFA Champions League matches.
The division’s logo will be visible in the tunnel of the San Siro stadium and on the sidelines at the club’s Suning Training Centre. LeoVegas News has been Inter’s official infotainment partner since September 2022.
Alessandro Antonello, Inter’s chief executive corporate, said: “We are delighted to be able to announce this upgrade of the partnership between Inter and LeoVegas News after just six months. The first part of the season was very successful, and this new agreement bears witness to the value of our partnership. Following our training camp in Malta, the infotainment brand decided to strengthen their ties with Inter and boost their long-term visibility.”
Niklas Lindahl, LeoVegas News’ chief marketing officer, said: “We are extremely proud to announce this new collaboration with FC Internazionale Milano, a historic club of international renown that has fans all over the world.
“The Nerazzurri fans are the driving force behind the team, their passion and love unique in Italian football – something we saw when Inter did the treble and again when they won the Scudetto two years ago. We are excited to begin this new chapter in the partnership between LeoVegas News and Inter.”
Original article: https://igamingbusiness.com/uncategorized/leovegas-news-becomes-inter-training-kit-partner/
