B2B iGaming technology provider EveryMatrix announced an agreement with Bet-at-home to deploy its sports betting and turnkey solutions on the platform of the German operator, which is listed in Frankfurt.
“EveryMatrix’s OddsMatrix sportsbook and comprehensive turnkey solution, including casino platform, player management, payments module, and affiliate software, will further enhance the bet-at-home operation, driving revenues and efficiencies,” the company stated in a press release.
Under the terms of the agreement, “Bet-at-home will become one of EveryMatrix’s largest sports clients in both revenue and brand value.” The agreement covers all markets where Bet-at-home is currently present, including its core regulated German market.
EveryMatrix explained that the “two-phased launch was kicked off with the Bet-at-home MGA-licensed business, with the German-regulated business to follow shortly after.”
Founded in 1999 and listed on Frankfurt Stock Exchange since 2004, “Bet-at-home is a household name in Germany, Austria, and many other markets with deep roots in the sports sector and more than 5.5 million registered customers worldwide,” a press release describes.
EveryMatrix said that the operator has a “leading position in several European countries and is one of the industry’s most respected bookmakers.”
Exciting news!🤩 Just in time for ICE London 2023, tier-1 operator @bet-at-home has gone live with EveryMatrix’s advanced sportsbook and turnkey solution.
Read more: https://t.co/RlRGioDSWS pic.twitter.com/YzqRVfnQKF
— EveryMatrix (@EveryMatrix) February 6, 2023
Ebbe Groes, Group CEO of EveryMatrix, said: “Going live with Bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. OddsMatrix is rapidly becoming recognized as the must-have modern sportsbook platform technology for global, tier-1 brands.
“We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us and in what we truly believe to be a market-leading product that will not only contribute to their ongoing success but also propel their sports offering to the next dimension,” he added.
Ebbe Groes, Group CEO of EveryMatrix.
For his part, Marco Falchetto, CEO of Bet-at-home, stated: “We have been thrilled with the results EveryMatrix has achieved within our casino division. Therefore, we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button!”
“The combination of their outstanding track record, best-in-class technology, and enormous expertise made this an easy choice, and we look forward to generating exceptional results together,” he commented.
The announcement follows another landmark client win in 2023 for EveryMatrix, with the provider recently awarded the public tender to supply the Hungarian state-owned gaming and lottery operator Szerencsejáték Privately Held Company Limited, with an end-to-end suite of state-of-the-art digital sports betting software solutions and services for its online brand TippmixPro.
Original article: https://www.yogonet.com/international/news/2023/02/08/66020-everymatrix-to-supply-betathome-with-its-sports-betting-and-turnkey-solutions
