iGaming solutions company SOFTSWISS announced 40% client portfolio growth year over year for its Casino Platform in 2022, as the flagship product celebrates its 10th anniversary. Presented in 2013, the SOFTSWISS Casino Platform has seen over 400 successful projects launched to date. According to the company, 2022 was “a breakthrough year” for the product, with 57 new projects launched and 4.5 million active players.
On the occasion of the flagship product’s decade anniversary, the solutions provider took stock of 2022 and shared key achievements and product updates on the platform. The Casino Platform powers 200 live brands from Europe, Latin America and Asia, with 73% of all projects supporting crypto. In February 2023, SOFTSWISS won the “Crypto Company of the Year” title at the International Gaming Awards.
SOFTSWISS reported that, according to a deep industry survey, 86% of the clients are highly satisfied with the Casino Platform. Operators chose SOFTSWISS for the technical and functional excellence of its solutions, noting their versatility, fault tolerance and management flexibility, as well as for the company’s deep market expertise and top-level service, the results show.
Yuriy Mogyr, Chief Commercial officer at RocketPlay Casino, said: “I wanted to express my sincere gratitude to SOFTSWISS for the fruitful cooperation we have. As a key client of yours, we’ve always been impressed with the quality of service you provide.”
“The prompt updates to the platform allow RocketPlay Casino to hold the bar high in a rapidly changing market, which has been recognised with relevant industry awards. SOFTSWISS has proven to be a reliable partner who is always willing to listen to and understand our needs to offer the best solutions. Looking forward to continuing our partnership,” Mogyr said.
In 2022, to equip operators with detailed project and player data, the Casino Platform team launched the Event Streaming feature enabling real-time tracking of any kind of casino activity.
Bonus API and Team Tournaments are two more new features reinforcing operator experience and leveraging gamification. Bonus API helps operators drive player acquisition and retention by crafting personalized and bonuses based on a wide selection of parameters and settings.
Meanwhile, Team Tournaments expand player opportunities to compete and increase chances of winning through team effort, which helps operators engage more players, boost game activity, and, as a result, find positive movements in their profits. The In-Game Currency Conversion feature allows players to convert their crypto balances into nine most used fiat currencies: USD, EUR, AUD, RUB, CAD, NZD, NOK, JPY, and BRL.
2023 has also brought some meaningful product updates. The team has integrated the MetaMask cryptocurrency wallet that interacts with the Ethereum blockchain. Now players are able to deposit their MetaMask crypto balances while gambling. It means they do not need to manually transfer funds from the MetaMask wallet to the casino wallet, which saves their time and streamlines access to games.
The SOFTSWISS expansion in the international arena is evidently reflected in the progressive growth of its headcount, with the Casino Platform team having redoubled over the last 12 months.
Darya Avtukhovich, Head of SOFTSWISS Casino Platform, commented: “The rapid expansion we have seen from our Casino Platform is a testament to the hard work that everyone has been doing since we went live 10 years ago.”
“This year promises to be one of the biggest years in terms of growth as we continue to develop local markets, expand our crypto offering, personalize content and implement social features. We also plan to strengthen our retention tools and expand our footprint in Latin America.”
Original article: https://www.yogonet.com/international/news/2023/03/17/66498-softswiss-celebrates-casino-platform-10th-anniversary-with-40-client-portfolio-growth-in-2022
