Scientific Games aims to build on the momentum it achieved following its sale to Brookfield Business Partners in April 2022 by expanding its sports and digital teams, as well as “re-aligning” company leadership to better serve its customer globally.
“We are investing in people, products and technology platforms that give lotteries the opportunity to engage with their players across all channels,” said president of digital and sports Steve Beason. “We’ve pioneered digital and sports betting solutions for lotteries since 2004.
“Now, in this next era we’ve redefined our strategic focus and growth paths to position Scientific Games as the global leader in digital and sports to help our customers responsibly drive revenues for their beneficiary programs.”
In the past year, Scientific Games launched its Loteria augmented reality game extension, as well as what it describes as a “industry state-of-the-art” player loyalty system for the Missouri Lottery, among other digital projects.
Leadership realignment
In order to support the company’s goals in the expanding verticals, Scientific Games has promoted Amy Bergette to senior vice president of digital solutions.
Bergette has over 35 years’ experience in the lottery sector, including in a number of digital programmes. In her new role she takes on several new responsibilities, such as managing the business’ games studios, customer accounts and delivering digital solutions.
Kira Summers now serves as vice president of operations and planning for digital. Summers came from a land-based and igaming background, before joining the business in 2021.
Her new responsibilities will involve planning and executing the businesses long-term digital strategy.
Scientific Games has also tapped Merv Huber to become vice president of digital growth. Huber will be in charge of driving the growth of the customer’s businesses globally through product enhancements and innovation, as well as expanded CROM and strategic marketing services.
Original article: https://igamingbusiness.com/people/scientific-games-digital-sports-promotions/
