Founded in 2019 and with a portfolio of more than 15 clients, Pipol is the only communication agency in Latin America focused on the gambling industry, 100% technology-based. And its flagship product is MIA, a technology that measures the impact of advertising investment in digital and offline media (with a focus on TV and radio on digital assets) reliably and efficiently, in real-time, without having to resort to statistical projection models or wait months or years to collect infinite data.
MIA simultaneously evaluates the total number of users who interact directly and indirectly with a website or application after seeing an advertisement, thanks to the cross-referencing of information between the time of the advertisement and the interactions.
“If marketing and sales teams adopt MIA as a model of attribution and optimization of their advertising campaigns, they will see how their brand strategy will improve significantly, optimizing the buying process, especially in the field of online gambling, an industry that has grown rapidly in recent times,” said Pipol, a company that has been supporting its clients in this sector in Latin America in recent years, with successful results.
“This is how MIA makes the costly process of campaign management more efficient, creating a healthy ecosystem between the organic and the invested, between TV and digital, between consumer and brand,” the company emphasized.
“For Pipol, it is a great challenge to maximize the advertising investment of our clients with the best tool in the region, which mixes the use of technology and reads millions of records, with business intelligence, for a correct interpretation of what it shows,” the agency concluded.
Original article: https://www.yogonet.com/international/news/2023/04/03/66686–34mia-is-changing-the-paradigm-of-ad-campaign-measuring-and-attribution-in-the-gaming-industry-34
