Q1 marked the start of a new chapter for Penn, which completed the acquisition of Barstool Sports part-way through the quarter. At the time, the operator said this would strengthen the customer acquisition and cross-selling opportunities in its interactive division.
While the full impact of the acquisition is yet to be felt, Penn said the deal would lead to long-term growth for the group, and in turn raised its full-year revenue guidance to reflect these expectations.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/finance/quarterly-results/penn-expects-barstool-acquisition-to-build-on-q1-growth/
