First published in 2019, the code establishes a standard for advertising in the legal sports betting industry.
The code covers self-imposing restrictions on target audiences, outlets, marketing language, partnerships and materials branding, while mandating inclusion of responsible gaming messaging.
SportsGrid will support the code in the marketing of sports wagering on its multimedia platform, advancing responsible gambling and promoting individual decision making by consumers.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/marketing-affiliates/sportsgrid-strengthens-aga-link-with-marketing-code-pledge/
