Scientific Games to add Genius Sports’ in-game content

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cientific Games Corporation is partnering with Genius Sports Group to provide in-game content to its wagering customers worldwide, excluding U.S. leagues.

Sportsbooks operating on Scientific Games’ OpenSportsTM platform will gain access to Genius Sports Group’s LiveData and LiveTrading services, chosen by over 150 of the world’s largest wagering brands and fully customizable for every customer. Genius Sports Group and its sports betting division, Betgenius, created the market for official data across all tiers of sports and today offer partners access to official data for over 170,000 events each year.

Genius Sports Group’s entire portfolio of official data rights is included in the agreement, featuring content such as the English Premier League, NASCAR, Serie A and German Bundesliga, as well as dozens of FIBA basketball and FIVB volleyball leagues.

The OpenSports platform provides customers with new experiences within sports betting. Scientific Games’ sports betting technology has the ability to create new, bespoke services for partners. With a portfolio including some of the leading names worldwide in sports betting and gaming including Hard Rock, Wynn Resorts, Flutter Entertainment and many more, Scientific Games provides a world-class sports betting experience for players.

Jack Davison, Chief Commercial Officer at Genius Sports Group said: “This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy. No matter where in the world you are operating, these are vital components of success in today’s sports betting industry.”

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games commented, “Genius Sports Group offers a vast array of in-game content which will further our already market-leading offering. There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivalled in matching these levels with the integrity, robustness and scalability that the OpenSports platform provides. With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players.”