iGB Live 2023 will take place at the RAI Amsterdam on 11-14 July. Recent data shows that 33% of this year’s visitors to the show will be attending for the first time.
Naomi Barton, director of the iGB Events portfolio, said that the registration increase has set this year’s event up for success.
“We are delighted to be staging what is shaping up to be the igaming event of the summer,” said Barton. “Analysing the trends behind the surge in registrations we know that 33% of our visitors will be attending iGB Live for the first time which means thousands of potential new business connections.”
Connecting with the industry
Barton detailed that 25% of those registered said they primarily want to meet new customers. She added that more than half saw this as the decision-making factor.
“In terms of their core objectives we also know from the data that the industry is travelling to Amsterdam hungry to do business with 25% of registrations saying that their primary reason for attending iGB Live is to meet new customers, suppliers or partners with over half (51%) of the total attendance constituting the final decision-maker in their organisation,” she continued.
“In terms of jurisdictional hot spots 67% are targeting Europe with Latin America highlighted by 31% of registrations.”
New features
This year’s edition of iGB Live will also feature a number of new show elements. The event will also showcase a record number of exhibitors.
“Exciting new features including the first Consumer Protection Zone, the iGB Pulse content theatre, workshop and Mingle Zone, a record 207 exhibitors, the participation of industry leading speakers combined with the very best curated networking opportunities make iGB Live 2023 an unmissable mid-year event for the international igaming community,” said Barton.
Also at the show, a number of industry bodies are set to release the results of a study into women’s sports. The study focuses on betting trends and integrity measures.
Original article: https://igamingbusiness.com/strategy/igb-live-registrations-up-by-55-yearly/
