iGaming technology provider Gaming Innovation Group is powering Bplay‘s launch in Mendoza, Argentina. GiG’s platform is now live in the province, following the launch of Boldt Group’s popular site in the jurisdiction. “This launch adds to the growing presence of GiG-powered sites throughout the LatAm region,” the gaming tech firm said.
In a press release, GiG described Bplay as a “strong, locally recognized” brand that is continuing to expand and grow throughout Argentina, now adding a fifth new jurisdiction to the current provinces of Buenos Aires, Santa Fe, Entre Ríos and the City of Buenos Aires.
“The launch also further strengthens the partnership between the two companies, with GiG consolidating its position as the online technology partner of choice to the Boldt Group, one of the leading retail and online operations in Latin America,” the technology supplier said.
GiG’s proprietary platform and Sportsbook have helped Bplay experience “spectacular growth” in Argentina, multiplying GGR by over four times in the 12 months between May 2022 and May 2023, the company noted. As a result of the expanding relationship, it is expected that Sportsbook will be launched in Mendoza in Q3, to complement the platform.
“GiG’s market-leading B2B platform has been specifically designed for highly competitive and complex regulated markets that require localized content and development,” assures the firm. “This commitment to compliance and customization has meant that GiG is now regulated in 30 markets worldwide, with 7 more in the pipeline, and provides ample opportunity for growth for Tier 1 partners such as Bplay.”
David Bonnefous Saavedra, Commercial Director at GiG, said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams.”
“We’ve positioned ourselves to be able to support our partners’ growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations but exceed them. It is this ability to offer a localized and personalized service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space.”
José del Pino, Business Unit Manager of Grupo Boldt, added: “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products but also improving user satisfaction.”
Original article: https://www.yogonet.com/international/news/2023/07/05/67781-gig-powering-bplay-39s-launch-in-mendoza-province
