The move marks the beginning of an international expansion strategy for BetMGM, as outlined by joint owner MGM Resorts.
This new international platform will utilise LeoVegas’ technology and platform. LeoVegas was acquired by MGM Resorts last year for $604m.
A key step forward in MGM Resorts’ international growth strategy
“BetMGM is a proven brand in the sports betting and igaming space, and we look forward to welcoming international players into our platforms designed specifically for them,” said MGM Resorts CEO and President Bill Hornbuckle.
“Today’s announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.”
BetMGM’s new UK offering will include new features for players, such as frequent jackpots and loyalty rewards.
Players can also avail of new sports promotions and exclusive slots.
More to follow…
Original article: https://igamingbusiness.com/strategy/leovegas-powered-betmgm-launches-in-the-uk/
