Polish bookmaker STS has entered into a cooperation agreement with the ZAKSA Kędzierzyn-Koźle volleyball team, making the operator the official club sponsor of the three-time Champions League winners. The partnership runs for three years.
The deal will cover the next three seasons. The bookmaker’s logo will appear on the front of the league shirts of this year’s Champions League winners, as well as on LED banners, sponsor walls and other display elements of the club’s Azoty Arena.
The collaboration will also include digital activities in social media, on the team’s website and in newsletters. STS is also planning “special activations” aimed at fans, both online and offline. As part of the contract, the company is given the title of Official Sponsor of the ZAKSA Kędzierzyn-Koźle team.
“Our contract with the current European Champions is a decision based on our experience and aspirations. It is also the next stage of our successful and widely implemented strategy of supporting domestic sport,” says Paweł Rabantek, Chief Marketing Officer at STS.
“We are playing together with champions – ZAKSA is another championship club after Raków Częstochowa and hockey and football players GKS Katowice, with whom we are establishing cooperation this year. This is only natural for STS as the undisputed market leader in bookmaking in Poland.”
“What’s more, as a committed sponsor who repeatedly goes beyond the framework of contracts concluded in its sponsorship cooperation, we also plan to activate the contract in Kędzierzyn together with the club for the benefit of the fans,” he added.
For the start of the Plus Liga volleyball season, STS has planned promotions with bonuses and odds boosts for the Kędzierzyn team’s matches, including “a special promotional action.” New customers registering with a dedicated code can receive a PLN 300 bonus for a win by the Polish team. For existing customers, the bookmaker has prepared an offer with a risk-free bet and dedicated odds for the first match.
“I am really excited to welcome STS as the Official Sponsor of Grupa Azoty ZAKSA Kędzierzyn-Koźle. This is another big, recognizable brand that joins the #ZAKSAfamily,” commented ZAKSA S.A. President Piotr Szpaczek.
“I believe that we will work out an interesting model of cooperation that will be satisfactory for both parties, especially as we are joining with STS for three seasons. Thank you for your trust and see you in October on the Plus Liga floor.”
“STS is actively involved in supporting Polish sports, being the largest private entity in the domestic sponsorship market,” the bookmaker says. In addition to ZAKSA, the company also sponsors the Polish national football team, Polish champion Raków Częstochowa, Korona Kielce, GKS Katowice, TS Podbeskidzie, Jagiellonia Białystok, Zagłębie Lubin and Widzew Łódź.
Original article: https://www.yogonet.com/international/noticias/2023/08/30/68539-sts-named-polish-voleyball-team-zaksa-kdzierzynkole-39s-official-sponsor
