UK-based sports betting operator Betfred has unveiled its new online hub Insights.betfred.com, replacing the previous blog.betfred.com page, which had been a part of the company’s digital portfolio since 2008. Developed by Betfred’s marketing, content and brand teams, the primary objective behind this launch is to establish synergy between the company’s retail and online offerings.
This launch coincides with an updated content strategy that aims to provide tailored resources and information in various media formats to enhance user engagement and experience, Prolific North reported.
“Through the hard work from our dedicated employees in the brand, content, and marketing departments, respectively, we’re very proud to now have a new digital output that allows us to showcase our successes as a business, provides our customers with a range of weekly interviews with big name ambassadors and high-quality insight into major sporting events, and reaffirms our commitment to safer gambling via publishing copy that’s compliant with current industry regulations,” Russell Palmer, Betfred’s Head of Copy & Content, said.
Insights.betfred.com will feature a wide range of content, including in-depth analysis and previews of major sporting events, educational guides promoting responsible gambling, and exclusive interviews. The platform has already enlisted brand ambassadors, including Louis Saha, Andy Cole, Steve McManaman, Glen Johnson, and golf expert Jamie Worsley.
A key focus of Insights.betfred.com is to establish synergy between Betfred’s retail and digital offerings, with exclusive content produced for Betfred TV being prominently featured on the site. The primary objective is to complement Betfred’s sports, gaming, and lotto products by increasing market visibility and enhancing customer journeys, the report said.
The website’s content management system (CMS) and updated content processes have been designed to be geo-friendly, supporting Betfred’s expansion efforts in the USA and South Africa. In recent years, Betfred has been expanding its presence in both of these countries, notably through its acquisition of Betting World in South Africa in 2020.
Betfred, based in Manchester, operates 1,350 betting shops in Great Britain and maintains an online presence with over three-quarters of a million customers. Betfred is also known for sponsoring high-profile events such as the British Masters Golf, World Matchplay Darts, and Rugby League’s Super League. Additionally, it holds the title of Official Bookmaker for Royal Ascot, Matchroom, and Manchester United, while consistently creating original content centered around key sporting events.
Original article: https://www.yogonet.com/international/noticias/2023/09/14/68760-betfred-replaces-blog-with-new-insightsbetfredcom-content-hub-to-enhance-retailonline-synergy
