Affilka, the iGaming affiliate management platform by SOFTSWISS, has announced that it registered a two-fold increase in affiliate Gross Gaming Revenue (GGR) in 2023. The company said that during the period, it significantly bolstered its reach, welcoming 120 new brands into its partner network, now exceeding 320 brands.
Moreover, almost 100,000 new affiliate accounts were registered during the same timeframe, marking a 176% increase over the previous year. The number of new affiliate accounts registered in 2023 represents 43.5% of the total registrations since the platform’s establishment in 2018.
The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 24 million over the past year. Compared to 2022, this metric has increased around 2.4 times, “highlighting the impact of effective affiliate management on success within the iGaming landscape.”
In 2023, the number of unique clicks on referral links with Affilka by SOFTSWISS increased notably, jumping 4.4 times compared to 2022. This growth can be credited to the expansion of the affiliate partner network and the improved brands’ capabilities using Affilka by SOFTSWISS, says the company.
The financial review of Affilka by SOFTSWISS for 2023 also shows that the player deposit amount surged 2.4 times, the affiliate GGR nearly doubled, and affiliate payments increased by 70%.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, said: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customized management of partner rewards.
“We invest consistently in innovation and improving user experience in affiliate marketing, recognizing its crucial role in iGaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritize exceptional service to attract new clients and ensure their continued loyalty.”
In the last quarter of the previous year, agency Kantar conducted a customer satisfaction survey for Affilka by SOFTSWISS. The average score obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product.
Additionally, the satisfaction score for account managers was also high at 9.1 out of 10, with 97% of clients expressing contentment with the quality of work provided by Affilka’s account managers.
Original article: https://www.yogonet.com/international/noticias/2024/02/15/70831-affilka-by-softswiss-registers-twofold-increase-in-affiliate-gross-gaming-revenue-in-2023
