Martin Collins, chief business development officer at Soft2Bet, discusses how the igaming landscape is evolving. Brands are no longer competing against each other, instead they’re competing against the likes of mainstream media platforms like Instagram and TikTok. Soft2Bet’s latest Mega solutions offer a world of new gamification tools that drive this new traffic directly to operators’ sites.
Original article: https://igamingbusiness.com/tech-innovation/platform/engaging-the-next-generation-of-players-with-soft2bet/
