In his new role, Helwani will include BetMGM in his promotional content and will feature in future BetMGM advertising, social media content and fan events.
“Sports betting has always been intertwined with the mixed martial arts world and now, with its availability in more states, I’m excited to work hand-in-hand with BetMGM to deliver unique insights into the sports betting world,” said Helwani.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/betmgm-appoints-mma-reporter-ariel-helwani-as-brand-ambassador/
